Case Study · Pickleball House · Middle River, MD

From 448 to
1,648 Visits
a Month.

RPM strategy. RPM creative. Brent, RPM's founder, ran the business as GM. This is what happens when the marketer runs the business.

Client
Pickleball House
Location
Middle River, Maryland
Engagement
GM + Marketing Director
Timeline
July 2025 to September 2026
268%
Growth in Monthly Visits
466%
Peak Year-Over-Year Lift
2,030
Record Month, January 2026
24,717
Visits, July 2025 to Sept 2026
The Situation

A Facility Ready
for More.

In the fifteen months before July 2025, Pickleball House averaged 448 attendances a month, bottoming out at 60 in July 2024. The building was there. The courts were there. The market was there. The strategy wasn't.

Most marketing consultants would have built a deck and walked away. In July 2025, RPM founder Brent Weigelt took the GM seat and ran the business with the same creative and strategic discipline he brings to every client.

This is the only case study where the agency is also the operator. That's not a coincidence. It's the proof of concept.

Pickleball House court
Month-Over-Month Growth

Every Month Since
Beats the Old Average.

JUL
AUG
SEP
OCT
NOV
DEC
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
AVG. BEFORE RPM: 448 / MONTH
2,000 1,500 1,000 500 0
1,304
901
1,155
1,477
1,558
1,829
2,030
1,882
2,029
1,811
1,841
1,650
1,786
1,780
1,684
2025
2026
First month with RPM (July 2025)
Monthly average, April 2024 – June 2025
RPM at the helm
Year-Over-Year Comparison

Every Month Tells
the Same Story.

Compare 2025 to 2026 and the numbers say everything. Every month of 2026 is up year over year, and January through September more than doubled. This is what sustained strategic marketing looks like.

January
2025
668
2026
2,030
+204%
February
2025
573
2026
1,882
+228%
March
2025
500
2026
2,029
+306%
April
2025
320
2026
1,811
+466%
May
2025
930
2026
1,841
+98%
June
2025
1,261
2026
1,650
+31%
July
2025
1,304
2026
1,786
+37%
August
2025
901
2026
1,780
+98%
September
2025
1,155
2026
1,684
+46%
Jan – Sep Total
2025
7,612
2026
16,493
+117%
The Big Picture

Annual Numbers.
No Spin Required.

2024 — Full Year
4,866
Total Annual Attendances
The baseline. A full twelve months of operations before RPM strategy was applied.
2025 — Full Year
12,476
Total Annual Attendances
Brent, RPM's founder, took the GM seat in July 2025. The back half of this year reflects the momentum shift. 156% growth over 2024.
2026 · Through Sept
2026 — January through September
16,493
Nine-Month Total
In nine months, Pickleball House passed its entire 2025 total by 32%.
The RPM Method

What Actually
Moved the Needle.

01
🎯
Brand Positioning
Repositioned the facility from a generic court rental to a community-first pickleball destination. Every touchpoint — from signage to social — told the same story. Consistent voice drives consistent growth.
02
📣
Community-Led Marketing
Built campaigns grounded in how real players talk about the sport. Leagues, clinics, events, and open play were promoted with energy and specificity — not generic sport stock photography and hollow taglines.
03
📊
Operations-Tied Strategy
Marketing decisions were made inside the business, not outside of it. Programming was built around what members actually wanted. Investment tracked directly to measurable outcomes. No guesswork. No theory.
"

The proof is in running it. RPM strategy. RPM creative. Brent, RPM's founder, as GM. This is what it looks like when marketing isn't a department. It's a discipline.

Brent Weigelt · Former GM, Pickleball House · Founder, Rittenhouse Performance Marketing

Every month of 2026 up over 2025. More than 16,000 attendances by September. That's not a trend — that's a strategy executing at full speed. Every decision was made inside the business, not from a boardroom deck.

Brent Weigelt · Rittenhouse Performance Marketing

Most consultants hand you a plan and disappear. We handed the keys to someone who would actually drive. That's the RPM difference — skin in the game, not just a slide in the deck.

Brent Weigelt · Founder, RPM

By September, 2026 had already passed Pickleball House's entire 2025 total. Community-first marketing doesn't just build brands — it fills courts.

Brent Weigelt · Former GM, Pickleball House
Work With RPM

Ready to Build
Your Story?

If you run a pickleball facility, sports venue, or local business and want growth like this, let's talk. Strategy, creative, events — everything you need to own your market.

Get a Free Consultation Back to Home
More Work
PK Star Academy:
Environmental Branding.
An Environmental Branding System for the player development academy at The Pickleball House.
Read the Case Study →