Case Study · Pickleball House · Middle River, MD

From 60 to
2,030 Visits
in Six Months.

RPM strategy. RPM creative. Brent, RPM's founder, in the GM seat. This is what happens when the marketer runs the business.

Client
Pickleball House
Location
Middle River, Maryland
Engagement
GM + Marketing Director
Timeline
July 2025 – Present
33×
Monthly Attendance Growth
466%
Peak Year-Over-Year Lift
156%
Full-Year Annual Growth
9,263
Attendances in 5 Months of 2026
The Situation

A Facility With
No Momentum.

When RPM founder Brent Weigelt stepped in as General Manager at Pickleball House in July 2025, the facility was posting 60 monthly attendances. The building was there. The courts were there. The market was there. The strategy wasn't.

Most marketing consultants would have built a deck and walked away. Brent, RPM's founder, took the GM seat — and ran the business with the same creative and strategic discipline he brings to every client.

This is the only case study where the agency is also the operator. That's not a coincidence. It's the proof of concept.

Pickleball House court
Month-Over-Month Growth

The Attendance Climb.
July 2025 → May 2026.

JUL
AUG
SEP
OCT
NOV
DEC
JAN
FEB
MAR
APR
MAY
2,000 1,500 1,000 500 0
60
901
1,155
1,477
1,558
1,829
2,030
1,882
2,029
1,811
1,511 +
Starting point (July 2025)
RPM at the helm
May 2026 (in progress)
Year-Over-Year Comparison

Every Month Tells
the Same Story.

Compare 2025 to 2026 and the numbers say everything. Month after month, double-digit and triple-digit growth. This is what sustained strategic marketing looks like.

January
2025
668
2026
2,030
+204%
February
2025
573
2026
1,882
+228%
March
2025
500
2026
2,029
+306%
April
2025
320
2026
1,811
+466%
May
2025
930
2026
1,511
+62%
The Big Picture

Annual Numbers.
No Spin Required.

2024 — Full Year
4,866
Total Annual Attendances
The baseline. A full twelve months of operations before RPM strategy was applied.
2025 — Full Year
12,476
Total Annual Attendances
Brent, RPM's founder, took the GM seat in July 2025. The back half of this year reflects the momentum shift. 156% growth over 2024.
2026 · 5 Months
2026 — January through May
9,263
Five-Month Total
In just five months, Pickleball House has already exceeded 74% of the entire 2025 annual total. The trajectory is clear.
The RPM Method

What Actually
Moved the Needle.

01
🎯
Brand Positioning
Repositioned the facility from a generic court rental to a community-first pickleball destination. Every touchpoint — from signage to social — told the same story. Consistent voice drives consistent growth.
02
📣
Community-Led Marketing
Built campaigns grounded in how real players talk about the sport. Leagues, clinics, events, and open play were promoted with energy and specificity — not generic sport stock photography and hollow taglines.
03
📊
Operations-Tied Strategy
Marketing decisions were made inside the business, not outside of it. Programming was built around what members actually wanted. Investment tracked directly to measurable outcomes. No guesswork. No theory.
"

The proof is in running it. RPM strategy. RPM creative. Brent, RPM's founder, in the GM seat. This is what it looks like when marketing isn't a department — it's a discipline.

Brent Weigelt · GM, Pickleball House · Founder, Rittenhouse Performance Marketing

60 attendances in July. 2,030 by January. That's not a trend — that's a strategy executing at full speed. Every decision was made inside the business, not from a boardroom deck.

Brent Weigelt · Rittenhouse Performance Marketing

Most consultants hand you a plan and disappear. We handed the keys to someone who would actually drive. That's the RPM difference — skin in the game, not just a slide in the deck.

Brent Weigelt · Founder, RPM

In five months of 2026, Pickleball House surpassed 74% of its entire 2025 annual total. Community-first marketing doesn't just build brands — it fills courts.

Brent Weigelt · GM, Pickleball House
Work With RPM

Ready to Build
Your Story?

If you run a pickleball facility, sports venue, or local business and want growth like this, let's talk. Strategy, creative, events — everything you need to own your market.

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